CUBA Working Title

CUBA Working Title is a series of “Pressed Flower” sculptures by artist Ron Arad, transforming full-scale cars into flattened metal artworks. Inspired by American cars in Cuba, the series explores the relationship between design, history, and politics, preserving the recognizable characteristics of each vehicle while dramatically altering its form.

Working closely with Ron Arad, CIG carried out the pressing process in the Netherlands using a 500-ton shipyard press. Each car was inserted sideways into the press and compressed into a metal sheet just 12 centimeters thick. The challenge was to preserve the integrity of the car's frame and distinctive design features, ensuring they remained recognizable despite the immense pressure. Ron Arad was personally involved throughout this phase, reflecting the close collaboration between artist and fabricator.