The Kensington

Designed by Zaha Hadid Design and commissioned by JCDecaux, The Kensington was the first billboard designed by Zaha Hadid Design. Located along West Cromwell Road in London, the installation features a sculptural stainless-steel double-ribbon structure wrapping around a curved digital screen, complemented by a landscaped public area with integrated lighting and greenery.

Working closely with the Zaha Hadid Design team, CIG was responsible for engineering, material procurement, production, pre-assembly, and on-site installation. Realizing the fluid, curved stainless-steel forms required precision engineering and advanced craftsmanship, bringing together architectural design, digital media, and functionality in a distinctive urban landmark. The close collaboration was particularly memorable, with the design team describing the experience of working with CIG's engineers and craftsmen as “a luxury.”